Sustainability as part of the brand values
FALKE – a fourth-generation family business – not only presents itself as a renowned manufacturer of high-quality hosiery, but above all stands for sustainable corporate management. The company’s long tradition is deeply rooted in family values. Since 1895, FALKE has stood for fashionable clothing made of high-quality materials, processed with perfect craftsmanship and attention to detail.
At a time when sustainability is becoming a fundamental concern, FALKE has brought the issue into focus. In this context in particular, FALKE is characterized not only by quality but also by constant innovation. For example, yarns with innovative Beta Spun technology are used, in which a core of merino wool and TENCEL™ Lyocell is wrapped in fine polyamide filaments. TENCEL™ is a biodegradable fiber that is obtained from sustainably grown, FSC-certified eucalyptus wood. These sustainable materials are not only used to improve the products, but also to minimize the impact on the environment.
For FALKE, sustainability is not just a short-term trend, but a firmly anchored part of the brand values. As a family business, FALKE considers the consequences for future generations when making decisions. This long-term perspective is not only reflected in the products, but also permeates the company’s entire operations.
Strategic design paired with natural elegance in color and shape
FALKE’s WE CARE sustainability page offers a comprehensive insight into the company’s efforts towards a sustainable future. The structure is based on the three pillars of environmental protection, animal welfare and social responsibility. These pillars form the foundation of FALKE’s holistic approach to sustainability and illustrate the company’s commitment beyond product innovations.
Die visuelle Gestaltung der WE CARE Seite bei FALKE besticht durch einen organischen Look mit harmonischen Farben und feinen Illustrationen, die die Natürlichkeit der Nachhaltigkeitsbemühungen betonen. The soft earth tones and green spectrums of the imagery create a natural atmosphere, while the subtly integrated organic shapes and illustrations convey a visual narrative of the company’s roots in nature. This aesthetic composition not only provides an appealing display, but also creates a deeper connection to the company’s sustainable initiatives.
“With you every step for a better future” – this slogan underlines FALKE’s commitment to customers and the environment. The sustainability strategy is emphasized as an essential component for the future of the company. Continuous development of new sustainable products and measures are at the heart of this, whereby FALKE not only creates a sustainable present, but also a promising future.
