Data against an oversaturated market
In an already saturated streetwear market characterized by constantly changing trends, Spitzbub Studios has not only asserted itself, but also created its own trend. In the midst of the competitive juggernaut in which every brand is vying for attention, a conscious decision was made not to go with the flow. The aim was to create a clearly niche-oriented positioning without losing touch with existing customers and excluding new target groups. But how do you find such a positioning? We used surveys, data and algorithms to find out how such a brand should feel to buyers.
The magic of Emotional Territories
The Emotional Territories tool was used to survey over 1,000 people from the target group. With the impressive ability to recognize and differentiate an astonishing 1032 different values and emotions, the basic emotions were validated and the algorithm analyzed more than 70,000 responses.
The result of this in-depth process was a quantitative assessment of the relevant values and emotions as well as an emotional map with seven value fields. This map not only provides a precise definition of the emotions, but also the potential within the target group for each value field.
These valuable insights were further differentiated through qualitative market research. Demographic data, style preferences and willingness to spend were incorporated to clearly determine which values and emotions are most relevant to Spitzbub Studios. These well-founded insights form the basis for a unique positioning and make it possible to establish an emotional connection to our target group. Welcome to the world of Spitzbub Studios, where every creation is based on deep insights and authentic emotionality.
Data & Creativity
The insights gained from extensive quantitative and qualitative surveys have been condensed into a clear positioning that is now anchored in a living brand framework. The result is a precise target group approach, powerful messages and defined values and personality traits – all based on data-driven insights. This approach not only minimizes uncertainties, but also saves valuable resources and serves as a guideline for future design, creation and development work. The data is now not only used for current positioning, but also forms the basis for the data-based development of new collections and the continuous adaptation of the brand strategy. Spitzbub Studios is thus taking a forward-looking approach that focuses on the close connection between data and creativity, thus enabling sustainable success in a dynamic market.
Fashion in dialog: community & data-driven
For Spitzbub Studios, the focus is on close ties with the community. The data-based repositioning not only enables clear identification with the brand’s values, but also creates space for more intensive interaction with the loyal fan base. The feedback loops will be streamlined and Spitzbub Studios plans to respond even more closely to the wishes and needs of customers.
The future promises not only the continuous improvement of existing products, but also the data-based development of completely new collections that are in tune with the times. The insights gained from the emotional mapping tool not only make the approach, but also product development more precise and targeted.
Spitzbub Studios relies on an ongoing dialog with its community in order to set new standards together. The brand sees itself not only as a fashion provider, but also as a partner in a lively exchange. Spitzbub Studios’ journey will continue to be data-driven and community-oriented – with the clear goal of not just following trends, but actively shaping them.
For Spitzbub Studios, the focus is on close ties with the community. The data-based repositioning not only enables clear identification with the brand’s values, but also creates space for more intensive interaction with the loyal fan base. The feedback loops will be streamlined and Spitzbub Studios plans to respond even more closely to the wishes and needs of customers.
The future promises not only the continuous improvement of existing products, but also the data-based development of completely new collections that are in tune with the times. The insights gained from the emotional mapping tool not only make the approach, but also product development more precise and targeted.
Spitzbub Studios relies on an ongoing dialog with its community in order to set new standards together. The brand sees itself not only as a fashion provider, but also as a partner in a lively exchange. Spitzbub Studios’ journey will continue to be data-driven and community-oriented – with the clear goal of not just following trends, but actively shaping them.
